The Sassafras Way

Sassafras Salons Began with a Simple Goal

To make high-quality waxing accessible, professional, and actually enjoyable. When we opened our first location, there weren’t many studios specializing in efficient, affordable waxing—and none offering the level of hands-on training and customer care we believed people deserved.

So we created our own standard.

Our Story

What started as one small wax studio has grown into two thriving locations serving the Grand Rapids and Grandville communities. From day one, we built Sassafras on a foundation of:

Highly trained estheticians


A clean, modern environment


Speed without sacrificing precision


Services that welcome everybody

Today, we’re known as the OG waxing studio in Grand Rapids—not because we say it, but because our clients do.

Our Expertise

At Sassafras, every esthetician goes through hands-on training to master our unique approach. No video modules. No guessing. No “you’ll figure it out.”

Our team learns proper techniques, speed, safety, client communication, and inclusive service practices directly from experienced trainers.

The result: consistently smooth, comfortable, efficient services every single time.

We Keep it Simple & Always Client-Focused

OUR CORE VALUES
FUN

A light, friendly, real environment. Never pretentious. Always welcoming.

Affordable

Professional services at prices that make routine self-care actually doable.

Clean

Spotless studios, strict sanitation standards, and a commitment to safety.

Professional

Expert estheticians, industry-leading techniques, and consistent results.

Inclusive by Design

At Sassafras, everyone is welcome.


We proudly serve people of all genders, identities, shapes, and sizes. Our job is to help you feel comfortable, respected, and confident—always.


From the services we offer to the way we train our team, inclusivity is never an afterthought. It’s who we are.

What Clients Are Saying

Ready to experience the Sassafras Way?

Expert estheticians. Clean studios. Fast, precise results.

Choose your location and book your appointment today.

Prefer to explore first?